With Yellow Pages' Shop the Neighbourhood initiative going
national this year we examine how the focus on neighbourhood shopping is helping
the company grow.
Photo by Richard Lautens
Bev Don, owner of Ardith One Canadian Pottery and Crafts,
which will be participating in Yellow Pages Shop the Neighbourhood progam again
this year, on Nov. 29.
Bev Don and her husband didn’t have to consider whether to repeat their gift shop’s participation in the Yellow Pages Group’s Shop the Neighbourhood program.
“I’m pretty sure we more than doubled our sales for a regular Saturday,” said the owner of Yonge-Lawrence area’s Ardith One Canadian Pottery and Crafts, of last fall’s experience. “We were pretty much run off our feet the whole day.”
Taking place Nov. 29, between Black Friday and Cyber Monday, the initiative, which rolled out in the GTA last year, to encourage consumers to buy locally, has now expanded to Vancouver, Calgary, Ottawa and Montréal.
At no cost to them, participating businesses and the exclusive savings and deals they’re offering to counter cross border shopping and internet buys, are promoted and showcased on the event’s website.
“It’s free, you couldn’t ask for better value than that,” said Don.
Welcome toardith one, Canadian Pottery and Crafts.We were established in 1971 and have been at our present location, 3311 Yonge Street for 40 years. We represent over 60 Canadian potters plus carry several glass lines, jewelry, iron work and wooden decoys. Our mandate is to carry functional pottery at affordable prices. The name "ardith" is Bev's middle name. We have a websitewww.ardithone.comand encourage you to visit it for more information on the store. I am using this blog to keep our customers up to date on what's new in the store.